Pop art began in the 1950’s and 60’s, as an art movement that incorporated imagery and themes from popular culture. This art movement was significant because it restructured the traditional relationship between art and mass culture. In the past, the art world was considered an elite affair. The artists, critics, dealers, collectors, all occupied a special realm in which their tastes were refined and apart from those of the popular culture. This art world was mostly insulated from the kitsch, cliché, crude elements that made up the popular tastes of the wider culture. The pop art movement represents a fundamental reconsideration of this relationship, by incorporating popular elements directly into its style.